Founders

Moonjar is led by co-founders Rajdeep Endow and Shilpa Bhardwaj Endow, who bring over 50 years of combined experience scaling platforms, leading organizational transformation, and applying behavioral insight to complex systems.

Rajdeep Endow, Co-founder

Rajdeep Endow

Co-founder



Rajdeep has 25+ years of experience advising clients across healthcare, financial services, and consumer sectors on digital transformation and growth.


Early in his career, he co-founded a Warburg Pincus-backed consultancy and later spent 17 years at Sapient, where, as Managing Director, he led 8,000+ people and a $125M P&L across Asia Pacific. He has also advised private equity firms on digital value creation.


At Moonjar, he leads product vision, platform strategy, and commercialization.


Rajdeep holds an MBA from the Indian Institute of Management, Ahmedabad.

Rajdeep Endow, Co-founder

Rajdeep Endow

Co-founder



Rajdeep has 25+ years of experience advising clients across healthcare, financial services, and consumer sectors on digital transformation and growth.


Early in his career, he co-founded a Warburg Pincus-backed consultancy and later spent 17 years at Sapient, where, as Managing Director, he led 8,000+ people and a $125M P&L across Asia Pacific. He has also advised private equity firms on digital value creation.


At Moonjar, he leads product vision, platform strategy, and commercialization.


Rajdeep holds an MBA from the Indian Institute of Management, Ahmedabad.

Rajdeep Endow, Co-founder

Rajdeep Endow

Co-founder



Rajdeep has 25+ years of experience advising clients across healthcare, financial services, and consumer sectors on digital transformation and growth.


Early in his career, he co-founded a Warburg Pincus-backed consultancy and later spent 17 years at Sapient, where, as Managing Director, he led 8,000+ people and a $125M P&L across Asia Pacific. He has also advised private equity firms on digital value creation.


At Moonjar, he leads product vision, platform strategy, and commercialization.


Rajdeep holds an MBA from the Indian Institute of Management, Ahmedabad.

Shilpa Bhardwaj Endow

Co-founder



Shilpa has 20+ years of leadership experience in organizational transformation and people strategy at major global companies.


At Sapient, she was India People Strategy Lead for 5,000+ employees. She later served as HR Director for Yum! Brands India, shaping people strategy across 4,000+ employees. As an ICF-certified executive coach, she has advised leaders on behavioral change, leadership presence, and organizational effectiveness.


At Moonjar, she leads feature design and user experience, applying behavioral insight to family health coordination.


Shilpa studied English Literature at Lady Shri Ram College and holds an MBA from the Fore School of Management.

Shilpa Bhardwaj Endow

Co-founder



Shilpa has 20+ years of leadership experience in organizational transformation and people strategy at major global companies.


At Sapient, she was India People Strategy Lead for 5,000+ employees. She later served as HR Director for Yum! Brands India, shaping people strategy across 4,000+ employees. As an ICF-certified executive coach, she has advised leaders on behavioral change, leadership presence, and organizational effectiveness.


At Moonjar, she leads feature design and user experience, applying behavioral insight to family health coordination.


Shilpa studied English Literature at Lady Shri Ram College and holds an MBA from the Fore School of Management.

Shilpa Bhardwaj Endow

Co-founder



Shilpa has 20+ years of leadership experience in organizational transformation and people strategy at major global companies.


At Sapient, she was India People Strategy Lead for 5,000+ employees. She later served as HR Director for Yum! Brands India, shaping people strategy across 4,000+ employees. As an ICF-certified executive coach, she has advised leaders on behavioral change, leadership presence, and organizational effectiveness.


At Moonjar, she leads feature design and user experience, applying behavioral insight to family health coordination.


Shilpa studied English Literature at Lady Shri Ram College and holds an MBA from the Fore School of Management.

Our Founding Principles

1. Trust over tactics
We make decisions that favor clarity, honesty, and restraint over short-term engagement.


2. Always act in the family’s best interest
We design and operate with the family as the primary beneficiary — never optimizing for advertisers, institutions, or transactions.


3. Privacy by design
We collect only what’s essential, store it securely, and give families control of their own data.


4. India-first, real-world care
We design for how Indian families actually live, decide, and care — respecting cultural realities over imported templates.

Opportunities

We are always looking to connect with people who share our vision, and have specific experience in shaping healthcare technology in India.

Get in touch

Get in touch

Get in touch

Get in touch

Get in touch

Get in touch